Lawrence Azerrad is a Grammy Award Winning, Los Angeles based Graphic Designer and Creative Director. Azerrad founded LADdesign, a graphic design studio dedicated to elevating our cultural experience through design.
Since 2001 LADdesign has created graphic design and comprehensive visual identity systems for clients such as Sting, Universal Music Group, UC San Diego, USC Roski School of Art and Design, Blue Note Records, The Silversun Pickups, Esperanza Spalding, Raphael Saadiq, The Skirball Cultural Center, The Beach Boys, WeTransfer, UCLA Institute of the Environment and Sustainability, Red Bull Sound Select, and an Eighteen-year client relationship with Wilco, the award-winning American alternative rock band.
Azerrad is a producer and creative director of The Voyager Golden Record 40th Anniversary Edition and is the author of a Supersonic: Design and Lifestyle of Concorde, a design history of the aircraft to be published 2018. Azerrad is the chair for AIGA’s Design+Music program, a national initiative to explore how design thinking can make a positive impact on the music industry and culture at large through innovation and creative excellence.
Azerrad has spoken on design and inspiration at TEDxUCLA, Amazon Conflux Conference 2017, AIGA National Conference 2017, Hopscotch Design Conference 2016, and three Re:Design Conferences.
Prior to opening LADdesign, Lawrence was an art director at Warner Bros Records, creating packaging and artwork for artists such as Miles Davis, and The Red Hot Chili Peppers. He has taught Graphic Design at Art Center College of Design, He currently serves as an Advisory Board Member for the Los Angeles chapter of the AIGA.