LAD Design creates brand identity and visual experiences that spark emotion, educate, and remind us what it means to be human.
We’re Grammy Award-winning music and design obsessives who have brought projects big and small to life that blend craft with innovation.
We’re for musicians, educational and cultural institutions who want help visualizing the future.
Lawrence Azerrad - Principal
Lawrence Azerrad is a Grammy award winning, Los Angeles–based graphic designer and creative director. Azerrad founded LADdesign, a graphic design studio specializing in blending our love for music, culture and arts experiences that result in impactful creative. We also generate and collaborate on initiatives focused on Designing the Future of Music™
Since 2001 LADdesign has created graphic design and comprehensive visual identity systems for clients such as Sting, Universal Music Group, UC San Diego, USC Roski School of Art and Design, Blue Note Records, Silversun Pickups, Esperanza Spalding, Wilco, Skirball Cultural Center, The Beach Boys, WeTransfer, and UCLA.
The author of Supersonic: The Design and Lifestyle of Concorde Azerrad's book will be published by Prestel September 18, 2018. The book chronicles the lifestyle and experience of the world’s only luxury supersonic airliner as expressed through design.
Azerrad is a producer and creative director of The Voyager Golden Record 40th Anniversary Edition. The record embodies a sense of possibility and hope. And it’s as relevant now as it was in 1977. Perhaps even more so. The Voyager Interstellar Record is a reminder of what we can achieve when we are at our best—and that our future really is up to all of us.
Azerrad has spoken on design and inspiration at TEDxUCLA, the Amazon Conflux 2017 Conference, the AIGA National 2017 Conference, Hopscotch Design 2016 Conference, and three Re:Design Conferences.
Prior to opening LADdesign, Lawrence was an art director at Warner Bros Records, creating packaging and artwork for artists such as Miles Davis, and The Red Hot Chili Peppers. He has taught Graphic Design at Art Center College of Design, He currently serves as an Advisory Board Member for the Los Angeles chapter of the AIGA.
Frankie Hamersma - Senior Designer
Frankie Hamersma is a Los Angeles based graphic designer who has been an integral part of LADdesign since 2016. Hamersma received her Masters in graphic design from Otis College of Art and Design in 2017.
LAD Design Clients Include
Amazon Design Lab
Art + Design Museum
The Beach Boys
Blue Note Allstars
Folktale Winery & Vineyards
Center for Popular Music
The Clinton Foundation
Content & Company
Heal the Bay
Solid Sound Festival
Stand Up To Cancer
UCSD Art Power
Universal Music Group
The Voyager Golden Record
The Watson Twins
The Wild Feathers