The Amazing Solid Sound Festival 2013

Possibly the best summer camp experience for an adult or kid ever. Here at LADdesign we were thrilled to create some design items for Solid Sound, and visit the epic music and arts festival curated by this very special and long time client of ours, Wilco. We've been working with the band in creating graphic design for them for sixteen-years, spanning seven albums, a lot of posters, merchandise, and a ton of general elements for the legendary band's visual voice.

One of the most fulfilling parts of being a designer, any designer, I believe is seeing your work used and appreciated. At this 3 day creative festival it was really nice to see the fans, appreciating the whole cultural experience. To see amazing work of other graphic designers hired by Wilco - and being a part of the festival through our own work, made us appreciate being included in this wonderful creative collaboration.

The Wilco-curated Solid Sound festival takes place every other year at MASS MoCA, the arts complex gloriously repurposed from a 200 year-old mill in North Adams, deep in the lush Berkshires of Massachusetts. The festival featured performances from Wilco, Neko Case, The Autumn Defense, White Denim, Lucius, Foxygen Nels Cline and Mikael Jorgensen, Yo La Tengo, The Blisters, Os Mutantes, any other musicians, performers, and comedians, World-class art, workshops on crafts and astronomy, all taking place among the breathtaking MASS MoCA galleries.

A look at our Field Guide for the festival as seen by festival goers. We created the program in the Field notes format (inspired by Field Notes brand) to make something special for the festival goer, to add to the summer camp experience and to elevate the program to something the festival fan might appreciate and keep.

A look at our Field Guide for the festival as seen by festival goers. We created the program in the Field notes format (inspired by Field Notes brand) to make something special for the festival goer, to add to the summer camp experience and to elevate the program to something the festival fan might appreciate and keep.

Based on Instagram posts the "Entering Solid Sound" poster was very popular. The design based on the iconic Massachusetts town line sign, indicating the name of the town, the date of its establishment, and the seal of the state.

Based on Instagram posts the "Entering Solid Sound" poster was very popular. The design based on the iconic Massachusetts town line sign, indicating the name of the town, the date of its establishment, and the seal of the state.

A great aspect of the festival is that it is not only about music and art, but comedy as well. The Solid Sound Comedy Cabaret is a huge part of the weekend. Here i am with Daily Show correspondents Al Madrigal and John Hodgman made sure everyone was laughing though out Solid Sound. Jen Kirkman was hysterical. The sets of Reggie Watts transcended comedy, becoming something close to performance art.  #johnhodgman #almadrigal #sollidsound #jenkirkman #reggiewatts

A great aspect of the festival is that it is not only about music and art, but comedy as well. The Solid Sound Comedy Cabaret is a huge part of the weekend. Here i am with Daily Show correspondents Al Madrigal and John Hodgman made sure everyone was laughing though out Solid Sound. Jen Kirkman was hysterical. The sets of Reggie Watts transcended comedy, becoming something close to performance art. 

#johnhodgman #almadrigal #sollidsound #jenkirkman #reggiewatts

Adding to the summer camp feel, the entire Mass MoCA campus, a world class museum is converted into a magical campus for the duration of the festival. The Mass MoCA "M" or Wilco "W" depending on which direction you are reading it from, is projected on the creek that runs through the Mass MoCA campus.

Adding to the summer camp feel, the entire Mass MoCA campus, a world class museum is converted into a magical campus for the duration of the festival. The Mass MoCA "M" or Wilco "W" depending on which direction you are reading it from, is projected on the creek that runs through the Mass MoCA campus.

Out in "Joe's Field" under the June "super moon" the festival gathers to see Wilco. The first night's performance was an all request from the audience set. A hit of the evening, Wilco's cover of Daft Punk's summer hit "Get Lucky"

Out in "Joe's Field" under the June "super moon" the festival gathers to see Wilco. The first night's performance was an all request from the audience set. A hit of the evening, Wilco's cover of Daft Punk's summer hit "Get Lucky"

Julie votes for Neko Case as Vice President of Solid Sound.

Julie votes for Neko Case as Vice President of Solid Sound.

We didn't anticipate them selling the packages we designed side-by-side, but in the Euclid Records pop-up shop on campus, our album packages for "The Blisters" and "Nels Cline & Julian Lage" are displayed together and make a diptych. #theblisters #nelscline

We didn't anticipate them selling the packages we designed side-by-side, but in the Euclid Records pop-up shop on campus, our album packages for "The Blisters" and "Nels Cline & Julian Lage" are displayed together and make a diptych.

#theblisters #nelscline

Almost half of our packaging portfolio for Wilco on sale at the Euclid Records Pop-Up Shop. On the table here we have the album packages we created for "The Whole Love"  (2011) "Yankee Hotel Foxtrot" (2002) more "The Whole Love" "Sky Blue Sky"  (2007) and "Wilco (The Album)" (2009)

Almost half of our packaging portfolio for Wilco on sale at the Euclid Records Pop-Up Shop. On the table here we have the album packages we created for "The Whole Love"  (2011) "Yankee Hotel Foxtrot" (2002) more "The Whole Love" "Sky Blue Sky"  (2007) and "Wilco (The Album)" (2009)

It was seriously hot in the Berkshires on the festival's last day, but one could cool off in the world class art galleries.  This is from the Sol LeWitt drawing retrospective.

It was seriously hot in the Berkshires on the festival's last day, but one could cool off in the world class art galleries.  This is from the Sol LeWitt drawing retrospective.

The gallery setting as part of the festival elevated the entire experience.

The gallery setting as part of the festival elevated the entire experience.

From my sketchbook, a view of the Mass MoCA building...getting into the summer camp spirit with some drawing time.

From my sketchbook, a view of the Mass MoCA building...getting into the summer camp spirit with some drawing time.

They made sure Solid Sound was an artistically enriching experience for everyone, even the kids.

They made sure Solid Sound was an artistically enriching experience for everyone, even the kids.

The Solid Sound Field guide we designed was a program for the festival with space for personal notes on your own festival experience. There was so much to see at the festival, that making a plan was a good idea. The guide was inspired by the wonderful and amazing Field Notes brand, a favorite of the Wilco community. #fieldnotesbrand

The Solid Sound Field guide we designed was a program for the festival with space for personal notes on your own festival experience. There was so much to see at the festival, that making a plan was a good idea.

The guide was inspired by the wonderful and amazing Field Notes brand, a favorite of the Wilco community. #fieldnotesbrand

So of course you need Solid Sound 2013 pencils to go with your field guide to help organize your plan.

So of course you need Solid Sound 2013 pencils to go with your field guide to help organize your plan.

Everything becomes art! Our logo for the first Solid Sound festival in 2010 on a dress made out of repurposed t-shirts in the Mass MoCA gift shop.

Everything becomes art! Our logo for the first Solid Sound festival in 2010 on a dress made out of repurposed t-shirts in the Mass MoCA gift shop.

The Mass MoCA facility is in the town of West Adams Massachusetts, a wonderful and beautiful place in the Berkshires. It is great to see the whole town welcome the festival.

The Mass MoCA facility is in the town of West Adams Massachusetts, a wonderful and beautiful place in the Berkshires. It is great to see the whole town welcome the festival.

More summer camp experience with the strong man hammer. 

More summer camp experience with the strong man hammer. 

Dancers keeping the party going as the campus glows late at night.

Dancers keeping the party going as the campus glows late at night.

Even at the very end of a long day, it is hard to leave the campus with its illuminated bell tower.  #MassMoCA

Even at the very end of a long day, it is hard to leave the campus with its illuminated bell tower. 

#MassMoCA

In ode to Wilco's "Yankee Hotel Foxtrot" Launitas brewing from Petaluma makes sure plenty of "Wilco Tango Foxtrot" is available. #Lagunitasbrewing

In ode to Wilco's "Yankee Hotel Foxtrot" Launitas brewing from Petaluma makes sure plenty of "Wilco Tango Foxtrot" is available. #Lagunitasbrewing

Making sure the music is appreciated democratically festival wide. Looks like "Yankee Hotel Foxtot" takes the lead at the time of this polling.

Making sure the music is appreciated democratically festival wide. Looks like "Yankee Hotel Foxtot" takes the lead at the time of this polling.

And the local press gives its appreciation.

And the local press gives its appreciation.

One of our posters for the event.   

One of our posters for the event. 

 

Artisanal bean-to-bar chocolate makers Mast Bros. created a special candy bar for Solid Sound, dark chocolate with sea salt. Five bars contained "golden tickets' containing free passes to the festival.   #mastbrothers  #mastbrotherschocolate

Artisanal bean-to-bar chocolate makers Mast Bros. created a special candy bar for Solid Sound, dark chocolate with sea salt. Five bars contained "golden tickets' containing free passes to the festival. 

 #mastbrothers  #mastbrotherschocolate

The Golden Ticket, Laying it out, I tried to make it as close to the Wonka version as possible.

The Golden Ticket, Laying it out, I tried to make it as close to the Wonka version as possible.

Digital artwork for the festival lineup announcement. A lot of great names to include.

Digital artwork for the festival lineup announcement. A lot of great names to include.