This is a look at our fourth workshop on combining music and design in one workshop at the Re:Design Creative Directors Conference 2014 at The Ace Hotel in Palm Springs.
The workshop is about the experience of listening to music played live and translating what we hear into a design that effectively represents the art of music. The session called on participants to question how one form of art, design, is adapted to be the visual articulation of a different form of art, music. Through the workshop, the participants face the challenges in aiming to have these two art forms overlap into a single message. During the musical performance, we designed to the music in live time. Through collage, using materials by hand, and the limited time frame, requires an immediate translation of what we hear into a visual treatment, calling on everyone draw on our most direct artistic response to the musician’s art and performance.
By designing in the presence of our musical guest, we're also compelled to explore the sensitivity of developing visual solutions for the songwriter and performer’s art, and the understanding that this music is their heartfelt creation, and how do we channel the most effective translation of this. Following the performance and design session, there was a group review of the work, including the comments and thoughts of our musical guest Jimmy La Valle of The Album Leaf, selecting the design solutions that most effectively embody the sound, spirit, and content of the music.
Inspired by the sonic landscape created by Jimmy La Valle of The Album Leaf.
This was about listening to the music and translating it to design as you heard it in real time.