Through creativity we can embrace possibility and aspiration. By documenting and sharing our hopes, fears, and joys we directly contribute to the experience of consciousness on this tiny little planet hurtling through our solar system, in a tiny part of our galaxy, which is a tiny part of our universe.
Perhaps one of the most compelling examples of this concept lies in the original Voyager Golden Records in interstellar space. Currently traveling at 38,000 mph, and at the time of the printing of this magazine, Voyager 1 at 11.7 billion miles from home, Voyager 2, 9.5 billion miles. These records, provide a message from Earth to extraterrestrials who may find them.
This message is a comprehensive portrait of the best of life on Earth, through our music, art, our language, our natural world, and science. Without images of war and violence, the contents of these records serve as a representation of our ideal self.
Something we can definitely aspire to as much today, as the day they were launched, and into our future. The idea of these Golden Records and their contents have been captivating the interest of humans on Earth since their launch in 1977.
The Voyager Golden Records was a Grammy award winner of Best Boxed or Special Limited edition package in January 2018. This box set was made to release the artifacts on the Voyager 1 and 2’s Golden Records to humans for the very first time. LAD Design, designed and worked closely with OZMA records in acquiring the original memorabilia, photos and assets from the original project in 1977.
LADdesign has shared a close relationship with the Chicago-based alternative rock band for over 20 years. We’ve created comprehensive packaging, posters, programs, and merchandise for multiple Wilco albums including Summerteeth, Wilco (The Album), Sky Blue Sky, The Whole Love and, more notably, Yankee Foxtrot Hotel. We also had the privilege of working with Tweedy individually to concept and create the complete packaging for his solo project.
Bringing albums to life, we’ve also concepted and crafted the visual identity for Wilco’s art and music festival, Solid Sound, for the past four years.
Lawrence Azerrad has had a professional and personal relationship with Esperanza Spalding since 2016. LAD Design has crated various singles and full length album packaging for Spalding.
RedBull: 30 Days in LA
Redbull commissioned LAD design for 2 consecutive years to establish and create the branding and main key artwork for their 30 days in Los Angeles Sound Select Festival.
LAD Design has created graphic design and comprehensive visual identity systems for clients such as Miles Davis, The Red Hot Chili Peppers, Sting, Herbie Hancock, Dawes, The Watson Twins, Universal Music Group, Blue Note Records, The Beach Boys, Ben Harper, Aaron Neville, Yo-Yo Ma, JD McPherson, Brad Mehldau and R.E.M.
Silversun Pickups have been Lawrence Azerrad’s client since 2011 and he has a personal relationship dating back to 1998. During this time Lad Design has created not only album packages but also branding, merchandising and stage design for the Los Angeles band.