Brand Ideation & Visual Identity Systems

Art / Creative Direction

Album Art & Packaging

Print / Book Design

Exhibition Branding, Design, and Development

Creative Research

Project Management

Community-Centered Design

Education Initiatives


Founded in 2001 by Lawrence Azerrad, LADdesign specializes in developing impactful creative experiences for everything our team loves most: music, culture, and educational institutions.

Since launching, we’ve had the privilege of developing comprehensive visual identity systems and graphic design for clients such as Sting, Universal Music Group, UC San Diego, USC Roski School of Art and Design, Blue Note Records, Silversun Pickups, Esperanza, Spalding, Wilco, Skirball Cultural Center, The Beach Boys, WeTransfer, and UCLA.

As a close-knit group of obsessive music, tech, and culture nerds, we also generate and collaborate on initiatives for Designing the Future of Music






LAWRENCE AZERRAD, FOUNDER — Azerrad is an award winning art director, graphic designer, and author based in Los Angeles. Prior to opening LADdesign, he was an art director at Warner Bros Records and created packaging and artwork for artists including Miles Davis and The Red Hot Chili Peppers.

In 2017, he won a Grammy for his work as the producer and creative director for The Voyager Golden Record 40th Anniversary Edition. The record embodies a sense of possibility and hope, and serves as a reminder of what we can achieve when we’re at our best—and that our future really is up to all of us.

Pursuing his love of design in all forms, Azerrad’s first book, Supersonic: The Design and Lifestyle of Concorde, was released by Prestel in September 2018. It’s available just about everywhere books are sold.


FRANKIE HAMERSMA, SENIOR DESIGNER — Hamersma is a Los Angeles-based graphic designer and music lover. She has been an integral, and indispensable, part of LADdesign since 2016, and served as the associate producer for The Voyager Golden Record 40th Anniversary Edition.

Prior to joining LAD, Hamersma received her Masters in Graphic Design from Otis College of Art and Design in 2017, graduating as Class Marshal. While at Otis, she studied abroad in Holland and Belgium, and also completed a prestigious summer intensive with ArtEZ’s Academy of Art and Design in Mexico City.