Music is not just about listening.

Exploring a myriad of genres and mediums, Designing the Future of Music is an LAD-led initiative focused on supporting design’s power in expanding the access, discovery, and experience of music today and tomorrow across four activations.


Royal College of Art
Dyson School of Design Engineering
Imperial College London
Global Innovation Design 

Graduate design engineering students in the London module work closely with content partner AEG UK in developing design innovation for the 2020 BST Hyde Park Festival.

Project outcomes to be shared by AEG utilizing: stage and screen, sound and lights, poster display mechanism, inclusion in open house press releases, newsletter to BST Hyde Park database, artwork and print ads, social posts, event website and app.

JUNE 2020

California College of Art
San Francisco Design Week

Graduate design students in the California module will work closely with content partner SUB POP records in developing design innovations reflecting the evolving power of the Seattle-based record label with a 30 year history as home and key access point to the most influential alternative music available.

Project outcomes to be shared in conjunction with San Francisco Design week, culminating with a concert from SUB POP band Frankie Cosmos.


Mirror Sound
LAD book collaborative with Spencer Tweedy
A look into the People and Processes behind Self-Recorded Music

Mirror Sound explores the processes of private studios, offering tangible proof that self-recording is the future of the music industry. Each chapter takes on a specific aspect of self- recording through original photography and interviews with musicians, revealing the joys and complications of recording music on one’s own terms.

Authentic and unfiltered, we see how musicians chart their path to self-recording and use emerging technologies to make their music. Music-world photographer Daniel Topete provides intimate shots of artists recording in living rooms, backyards, and garages—such as Eleanor Friedberger, Mac DeMarco, Vagabon, Tune-Yards, Yuka Honda, Blake Mills, Milo, Open Mike Eagle, Sharon Van Etten, Frankie Cosmos, jim O’Rourke and more.


Museum of Design Atlanta

The history of recorded music is one of design: opening doors, connecting artist to audience, forging emotional bonds, inspiring powerful memories, and defining the faces of pop culture.

With a broad view across genres and mediums, SOUND and VISION, and LAD-curated exhibition opening in 2021 with MODA, will spotlight design’s power to impact how we access, discover, and experience music.