Sometimes we need to look back to see our best future.

Selected as an Amazon “Best of the Year” title in Arts and Photography, Supersonic delves into the enduring legacy of Concorde, the world’s only luxury supersonic airliner, and why it still stands as an emblem of possibility today. Azerrad takes you on a highly stylized visual journey examining what happens when science, creativity, and wonder merge with design, ingenuity, and artistry.

Filled with little-known historical and technical background drawn from Azerrad’s personal collection of more than 1,000 Concorde-related objects, each page offers  rarely seen photography and reveals firsthand contributions from those who contributed to create “the Concorde experience” from take off to landing.  
The overall design aesthetic of Concorde and era from which it emerged explicitly promised a better world to come. The iconic silhouette of Concorde was imbued with the idea of progress. It was the promise of tomorrow delivered in the here and now.

As architect and Concorde design consultant Andrée Putman said, “To not dare is to have already lost. We should seek out ambitious, even unrealistic projects, because things only happen when we dream.”

Published by Prestel, and available just about everywhere books are sold.

Azerrad has spoken on Supersonic to sold out audiences at the V&A London, TEDxUCLA and Le Bon Marche Paris.
Buy the book here.