ABOUT LAD / LAWRENCE AZERRAD

LAD is a Los Angeles based multidisciplinary branding and design studio founded in 2001. We develop identities, graphics, and immersive experiences with cultural institutions, brands, and musicians ready to visualize the future.

The LA behind LAD, Lawrence Azerrad is a Grammy award-winning art director, graphic designer, and author. Prior to founding the studio, he worked as an art director with Warner Bros Records creating packaging and album art for artists including Miles Davis and The Red Hot Chili Peppers. He is a leader in the evolving symbiosis of design and music, and unrelenting believer in the power of design to elevate humanity.











APPROACH


Discovery / Concept Development / Design Implementation

We’re committed to an inclusive, collaborative, and experimental approach to design.

Utilizing this uninhibited, exploration-driven process allows the team to create compelling and distilled strategic creative identities and communications for our partners.

SERVICES


Brand Ideation & Visual Identity Systems
Art / Creative Direction
Album Art & Packaging
Print / Book Design
Exhibition Branding, Design, and Development
Creative Research
Project Management
Community-Centered Design
Education Initiatives