ABOUT LAD / LAWRENCE AZERRAD

Lawrence Azerrad is a 2-time Grammy award-winning creative director, author and curator. His studio LADdesign works with musicians, educational and cultural institutions who seek to visualize the future such as Esperanza Spalding and Wilco, The Smithsonian National Air and Space Museum, The Cooper Hewitt, and most recently the curation of “The Future Happened” a music and speculative design exhibit online now with The Museum of Design Atlanta. His initiative the Designing The Future of Music includes programs at Royal College of Art, Imperial College of London, and California College of the Arts. Lawrence has authored Supersonica design history of Concorde and co-authored Mirror Sound both published by Prestel. Lawrence has spoken on design and inspiration at The V&A Museum, London, here at TEDxUCLA, The Smithsonian and at universities, professional organizations, nationwide and internationally.

Lawrence is the founder of the Designing The Future of Music initiative of which includes academic programs at Global Innovation Design, Imperial College of London, and Graduate Design Futures program at California College of the Arts. Lawrence is the lead curator of the 2021 exhibit The Future Happened: Designing The Future of Music for The Museum of Design Atlanta.

Lawrence has created album artwork for Esperanza Spalding, Wilco, The Red Hot Chili Peppers, among many others, plus comprehensive identity systems for USC, UCLA, and Berklee College of Music. Producer and creative director of The Voyager Golden Record, he is also the author of “Supersonic: The Design and Lifestyle of Concorde” Amazon’s 2018 selection of the year - Arts & Photography. Lawrence’s second book “Mirror Sound, A Look into the People and Processes Behind Self-Recorded Music” was co-authored with Spencer Tweedy published by Prestel. Lawrence has spoken on design and inspiration at The V&A Museum, London, The Smithsonian, TEDxUCLA, and at universities, professional organizations, nationwide and internationally.









APPROACH


Discovery / Concept Development / Design Implementation

We’re committed to an inclusive, collaborative, and experimental approach to design.

Utilizing this uninhibited, exploration-driven process allows the team to create compelling and distilled strategic creative identities and communications for our partners.

SERVICES


Brand Ideation & Visual Identity Systems
Art / Creative Direction
Album Art & Packaging
Print / Book Design
Exhibition Branding, Design, and Development
Creative Research
Project Management
Community-Centered Design
Education Initiatives